The Birth of Yellow Journalism

The Spanish–American War (April–August 1898) is considered to be both a turning point in the history of propaganda and the beginning of the practice of yellow journalism.

It was the first conflict in which military action was precipitated by media involvement. The war grew out of U.S. interest in a fight for revolution between the Spanish military and citizens of their Cuban colony. American newspapers fanned the flames of interest in the war by fabricating atrocities which justified intervention in a number of Spanish colonies worldwide.

Several forces within the United States were pushing for a war with Spain. Their tactics were wide-ranging and their goal was to engage the opinion of the American people in any way possible. Men such as William Hearst, the owner of The New York Journal was involved in a circulation war with Joseph Pulitzer of the New York World and saw the conflict as a way to sell papers. Many newspapers ran articles of a sensationalist nature and sent correspondents to Cuba to cover the war. Correspondents had to evade Spanish Authorities; usually they were unable to get reliable news and relied heavily on informants for their stories. Many stories were derived from second or third hand accounts and were either elaborated, misrepresented or completely fabricated by journalists to enhance their dramatic effect.

Both Hearst and Pulitzer published images of Spanish troops placing Cubans into concentration camps where they were suffered and died from disease and hunger. The term “Yellow Journalism,” which was derived from the name of "The Yellow Kid" comic strip in the Journal, was used to refer to this style of sensationalized newspaper articles. The American public purchased more newspapers because of this form of writing, and this strongly encouraged Hearst and Pulitzer’s newspapers to write more sensationalized stories.  Some of the most sensationalized articles concerned “Butcher Weyler” and his reconcentration policies, and the Cuban Insurrection. Circulation continued to soar as the Journal reported that an American civilian was imprisoned without a trial and stating that no American was safe in Cuba as long as Weyler was in charge. Another major  article that enraged the American public was written by one of Hearst's reporters,  Richard Harding Davis,  who came upon the story while on his way back from Cuba.  The reporter learned of the story of Senorita Clemencia Arango.  Arango was forced out of Cuba for helping the rebels, and was supposedly strip-searched by Spanish detectives.  This angered the Victorian ideals of the American public even though the story was found to be in error

Hearst played a huge part in arousing the public’s intention to go to war with Spain. This activity reached its zenith after several years of articles concerning the situation in Cuba, Hearst ran a series of articles blaming the Spanish for the sinking of the MAINE with a mine. Hearst’s powerful articles pushed many Americans towards war with Spain. Because of his leading role in inciting the war, Hearst was nicknamed the “Father of Yellow Journalism.”

Why do I give you the history of yellow journalism? It is now the mainstay of news reporting. News outlets chasing advertising dollar have almost forgot the meaning of fair and even reporting. Fair and even reporting does not sell advertising. Sensationalism does. News outlets fan the flames of controversy in an attempt to boost readership. Ad rates are based on readership rates. Readers read, dollars come in. They really don't care about the overall affect on society. They rationalize that in a free press era the reader will get a fair and even story by reading multiple accounts from multiple sources. Except that people don't do that. They are sound bite addicts. We spend very little time checking the facts.

All you have to do it read the comments section of any article and you see that many of the readers didn't even comprehend the article they just read, more or less research it further. The media says that's our problem not theirs.

Folks, yellow journalism is alive and well. Do not believe what you read. Do not react to sensationalism. Small niches of society have managed to make great gains by using the media to project themselves as main stream. We need to seek the truth before we react. We no longer can rely on the media to present anything even close to resembling the truth.

Everyone needs a miracle from time to time.

Jeremiah 29:11 “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”

We all face times of desperate need. All of us at one time or another in our lives “need” a miracle. It might be saving our job/business depends on closing a business deal. It might be that we have a loved one with a medical emergency. But at some point we recognize that we can’t do it alone and “need” intervention. Most of us look for a “parting-the-Red Sea” type of miracle. We’re looking for that big, immediate, in-your-face solution to our problem. I know some of us can point to big “parting-the-Red Sea” miracles and I believe they exist, but for the most part I think if we critically looked at even those they would follow this process. It is just that we obeyed so naturally that we don’t see our involvement. What is the real pragmatic expectation to answered prayer? There are six points I’d like to make:

1. God knew the need before we asked for help 
2. God could have solved the problem immediately without the help of other
3. God expects us to do what we can, he expects obedience 
4. God uses resource that we have 
5.  God does what we can’t
6.  Here is the hard part, the final solution always takes longer then we want, requires obedience even when we don’t understand the required task and is more painful than we would like.

I have listed five Biblical miracles at the end to use as examples. They are just five of many, but they demonstrate the principles well. They all share the six points above. 

God knew the need before we asked for help

We are not going to surprise God with our need. Psalms 139:4 “Even before the words are on my tongue, you know it all together.” We are not bringing Him a perplexing problem that He needs to contemplate. Our problems are unique and immediate to us. Because we do not see the future, our need is for a quick solution. When we don’t get it we believe either God doesn’t know, doesn’t care or can’t help. The timing is a well thought out decision by God based on his plans for us.

God could have solved the problem immediately without the help of others

In Genesis 1 we learned that God created the heavens and the earth. There is nothing He cannot do without our intervention. Genesis 22:18 says "And through your descendants all the nations of the earth will be blessed—all because you have obeyed me." He wants to bless us by getting us involved. The first part of the blessing is that He wants us to work together. He wants a relationship with us. He wants us to trust and obey. He could have simply made the five thousand full. Or made the bridal party happy with what they had, or wiped out the debt of the widow. He wants us to experience the joy of working with him.

God expects us to do what we can, he expects obedience

You can’t steer a stationary ship, it requires movement. Obedience is movement. Many times we pray for a solution and wait for the answer. God will send us “nudges” as a call to action. He will not always show us an immediate result when we obey. The size of the blessing can be determined by our actions. In both the Water to Wine miracle and the Widow’s Olive Jar miracle, the size of the blessing was determined by the number of vessels the people gathered. Peter could have never walked on water if he hadn’t first gotten out of the boat. The cripple went to great effort to have his friends carry him to Jesus, lift him to the roof and dig a hole into which they could lower him. The first step is obedience. Obedience requires movement.

God uses resource that we have

This is the first miracle, we have everything we need. Generally we expect that the solution of the problem centers on the fact that we can’t get what we need, which presupposes that we don’t already have it. The cripple had friends that were willing to help. The widow had olive oil, the wedding guests had water jugs, and the 5,000 had five fish. It seldom seems like we have enough, so we overlook what we have. Whether it is money, friends, intelligence, energy, or experience, we have resources that God will use. We need to take the time to understand the resources available to us and we need to be willing to apply them even when they seem lacking.

God does what we can’t

He is where the magic happens. As the servants ladled out the water it turned to wine. As the widow poured out olive oil from her jar it kept filling jars until she was out of jars. As the five thousand took pieces of fish and bread, there kept being more fish and bread. The cripple picked up his mat and walked. You don’t really think Peter could walk on water without God’s help. This is the part of the miracle we see and expect. The blessing is a result of our obedience; we kind of forget that part. 

The Hard Part

The final solution always takes longer then we want, requires obedience even when we don’t understand the required task and is more painful than we would like. Sorry I wish I could say more, but this is it. We have expectations that if we do what God wants, he will do what we want. Sorry, it’s not a trade. He knows so much more than we do. He knows what we want and need. He can see the future implications to all actions. We have a vision of our future based on limited knowledge. He has perfect knowledge. 

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”

Test this theory by reading about these five miracles in the bible:

1. Walking on Water (Mathew 14: 22 – 33)
2. Water to Wine (John 2: 1 – 11)
3. Widow trying to save her children from indenture (2 Kings 4:1 – 7) 
4.   Feeding the five thousand (Matthew 14: 13 – 21)
5. Cripple who is passed through the roof (Luke 5: 17 – 21) “get your hands dirty digging through the roof kind of faith”

Business Development verses Sales

I was following a car to work today that has the prestige license “VPRES”. I wondered if this person was a teller in a bank. Kidding aside, titles can really be confusing. I’m in the business of creating long-term incremental new revenue. One might think that means adding new accounts or growing embedded accounts. To me the answer is “yes” and “no”, but mostly “no”. I have traditionally approached sales as the means by which a company achieves its annual revenue plan. This includes both growing existing accounts and adding new ones. I like to think that a good rule of thumb is to have 30% of revenue from new accounts. This helps deals with the revenue attrition experienced with older existing accounts.

So in my definition, what is business development? Clearly you have to be able to sell to develop incremental new revenue. But the selling is more strategic than tactical. A good business development person is opening an all new market. The selling is typically to the early adopters who will blaze the trail for the mainstream sales force to take over. I think in terms of a three year cycle. At the end of three years it becomes more of a sales activity than a business development activity. What are the traits of a very good Business Development person?

Sales: Number one on the list. It’s about revenue. There is no reason to have a business development process if the end game doesn’t produce significant revenue growth. Solution selling skills are the minimum requirement. Advanced skills and experience are what you are looking for. Do they have a wide variety of successes or are they a specialist? I believe a variety of experiences is always best.

Marketing: It’s not about spinning an existing product to fit a new market. It’s about finding and validating an all new revenue source. There is a lot of advanced marketing going on here. Market research is paramount to long term success. Remember, in no more than three years you want to turn it over to the rank and file sales teams to exploit. The marketing is not so much copywriting and collaterals as it is messaging. What is the Unique Selling Proposition and what’s the value add that makes the solution appealing?

Product Development: Again, this is not classical product development. But it is the ability to create a new product from existing parts, with an extra dash of new. It is understanding the effort required and the resources available to meet time-to-market. It’s the ability to assure that it is within the product roadmap for the company.

Business Skills: Are they going to treat the company’s money like their money? It cost money to develop a new market. Can they run it like a profit center or are they content to run it as a cost center. Do they understand the investment they are asking for and the return they are willing to deliver? Have they built Pro Forma statements to use as milestones?

In the end, if you hire a sales person for a business development position, you may grow revenue in the short term, but will it dramatically affect the revenue potential of the company in the long term? And the other point is…. If you are looking for a pure hunter to open new accounts, don’t call it business development. If you want a hunter, ask for a hunter and hire someone who is proud to be called a hunter. If they don’t like being called a hunter then they probably aren’t one…..

My Biggest Rant

This is a business blog. The concept is to present ideas that would help business people improve both their businesses and themselves. Over the past few weeks I have been bombarded with social issues that just scream for comment. The underlying dismay voiced by most of these self proclaimed pundits is that the United States has serious problems and someone needs to step up and solve them. That someone typically isn’t the writer. What are some of the issues?

1. The United States Ranks 96^th out of 140 countries on the Global Peace Index according annual survey commissioned by Britain’s Economic intelligence Unit. (Great Britain is 49^th ). Two of the major factors are the highest number of homicides per 100,000 citizens and the fact that we have the highest incarceration rate of all the countries surveyed.
2. Gas prices are at an all time high at almost $4.00 per gallon. Gas is $8.35 in Great Britain and more than $6.50 in most of Europe, according to AA Motoring Trust, when our gas prices were still at $2.87. Whereas we consume 1.6 gallons per day per person as opposed to most of Europe at .5 gallons per day per person (Economist View )
3. The U.S. economy is on everyones agenda. The unemployment rate has hovered between 4.5% and 5.2% since 2005 according to the US Department of Labor. The Consumer Price Index, less food, has been constant since prior to 2004. With the increase in gas prices and the fact that most food is transportation sensitive the CPI including food has risen significantly. A Gallup Poll suggests that 85% of the population thinks economic conditions are getting worse.
4. The Dow Jones Index has risen from a low of 8235 in September of 2001 to 12823 today. That’s a 55% increase in six plus years. A dollar invested in 2001 would be worth $1.55 today. Real average earning during that same period grew from $497.35 per month to $607.49. That’s a growth of 22%. Factoring for inflation the earnings growth was only 2.3% from 2001. So the stock market is outracing real earnings.
5. Household debt is 133.7% of household disposable income in 4^th quarter 2007. Households spent 14.3% of disposable income to service debt in 2007 compared to 13.0% in 2001.

What’s the underlying business concept to all of this? It’s responsibility. The problems we are facing are problems we can deal with on an individual basis. If, and it’s an incredibly big IF in an entitlement culture, we all take responsibility for our part of the problem, it solves itself.

Number one on the list is dismal. Twice as many citizens were killed in the state of California during the duration of the Iraq war then were killed in that war. Several points scream out to me…

1. This is just one state in our union. The needless death toll in our own back yard is staggering.
2. These people neither volunteered, were skillfully trained, nor took an oath to die, they just got up in the morning thinking they would make it through another day and didn’t.
3. There is no outrage from the public like there is for the war. We have come to believe this is acceptable.

I visit prisons every year. We can’t afford to continue to build prisons at the rate we are currently building them. Something has to change. I suspect the real reason is that we don’t expose this like the war, is we might feel somehow responsible for not doing our part. Because it happens all around us, we might be asked to actually take action to prevent it. The war is a long ways away and we can’t possible impact the outcome, so we vent and rage for someone else to take action.

The problem with rising gas prices is not a matter of the government reducing taxes, but modification in our social norms. Not an easy task to accomplish. We are Americans and the constitution says we can have and do anything we like as long as it doesn’t impinge of the freedom of others. So I want to drive a big car anytime and anywhere I want and the government is responsible for assuring I can continue to do this. Capitalism is great as long as I get what I want at the price I want. If not, the government needs to step in and mandate my happiness. This is just self-center goofy thinking. Only desperate times will change this. It’s an unfortunate aspect of human nature. We have lived the high life so long we expect it to last forever without our sacrifice. As China and India continue to grow their economies, this problem will continue to grow. It’s not a matter of our government solving this. Free enterprise and right thinking by the general public will solve it, if we choose. If not we will be doomed to second class status in the world economy.

The last starts with the very basic premise of spending less, investing more. If we take control of our spending and invest the difference two things happen. First we capture back 14% of our disposable income used for servicing debt. Second our investments grow faster than real earnings. As individuals we have more. More importantly we invest in businesses that provide jobs and stimulate the economy. Unemployment goes down, employee demand goes up, wages rise, we invest more and the cycle continues.

It's all about individual responsibility. Something we have total control over.